Tyler Lin

I've always lived between categories: between disciplines, between cultures. I was the art kid with logic that worked everywhere except math, and design was the first thing that needed both aesthetics and logic. I've also seen firsthand how much culture shapes the way people reason and communicate, and what feels obvious to them. At nochtane, working remotely with a Chinese team and designing for a distant market have made this clearer every day. I've learned to pick up on these patterns and challenge assumptions, including my own.

Seeing customers open up to us about their mental health, and even thank us, showed me how much design can help people. It's why I want to keep making everyday products more accessible and enjoyable.

Outside of work, I still draw, mostly abstract pieces to balance out all the thinking that design takes. I find inspiration everywhere: light reflecting off cars in a parking lot, a desire path in the middle of nowhere, shared words in different languages, long-forgotten songs from my past self… And sometimes the best way to improve a design is to step away from it, usually to the bouldering gym.

Feel free to reach out and let's make cool stuff!